About Us

Created in 2022 by professional football player Benjamin St-Juste and art director Rémi Boyer, The Originale is a lifestyle, sport and ready-to-wear brand, designed in Paris, France and based out of Washington, D.C.

We started about:blank in 2021 to create contemporary menswear for our friends and community. It began with a single silhouette - our signature cropped, boxy tee - which we shared with artists and DJs around the world.Through editorial storytelling, focused product, and a commitment to quality, the brand grew quickly. The goal has always been to elevate the everyday through considered materials and sharp design.