Benjamin St-Juste is more than an NFL cornerback — he’s a creator, builder, and storyteller. As the co-founder of Every Originale, St-Juste brings the mentality of professional football into the fashion world: discipline, grit, work ethic, and authenticity.
Born in Montreal and raised through the U.S. college football system (Michigan, Minnesota), he developed a unique perspective on culture and identity. Every Originale reflects that journey: the grind of D1 football, the pride of representing your roots, and the desire to build something meaningful outside the field.
With Rémi Boyer, St-Juste shapes the brand’s storytelling, athlete collaborations, and global vision — proving athletes can be creators, not just performers.